Dear SolidCAM US sales hunters,
Let’s have a bird’s eye view of our situation in the US.
When we started Intl SolidCAM sales, decades ago, I knew the US market will be the toughest, because of the strong local competition (MasterCAM, SurfCAM, GibbsCAM et al.). So, we started in Europe, specifically Germany, and APAC, specifically Japan.
We are today the CAM leaders in the German market, fighting for 1st place with Hypermill. However, we will pass them a lot soon, because they specialize mainly in Sim5x and have neglected their mill-turn solution, which is the fastest growing niche in the CNC market. All other local German CAM players are way behind, and MasterCAM also is a small player.
In the US market, we started working with SolidWorks resellers. It was OK for a while but then it deteriorated because they could not build a serious CAM team, as the SolidWorks resellers in Europe and APAC did. So, about a decade ago, when Shaun Mymudes, SolidCAM Inc COO, joined us, we decided to change the strategy and build our own SolidCAM marketing, sales, technical support and post team. We also worked with EZ Sell partners, who bring us leads, but we do all the work.
Let me analyze the important ingredients of this mainly direct sales strategy:
Through several decades of customer-centric development, our excellent product today has the following main advantages:
Technical and Post support Strategy
So, with all above, we should ASAP catch our fair and well-deserved share of the US CAM market (huge 700M yearly, according to CIMdata!).
Just Do it and immensely Enjoy it!